Stephen Covey wrote: “Frustration is a function of expectation.”
When I started on LinkedIn, I hoped that the connections I made would serve me, and that I in turn could serve my connections.
Okay. So please read this entry not as a whine or a whinge or with any sense of anger behind it. Read it as one of plain, good old frustration.
I came to LinkedIn years ago – maybe 5 – to do two things. Publicise a business, and to promote books I’d written. That was ‘sales’ and I fully acknowledge that the desire to purchase is not present in everyone! But I also produced frequent 500-word articles on subjects related to my works, which I’d hoped might interest my connections.
Recently, though, I decided to ask my network for specific help and advice. Help in the sense that I was hoping people would acknowledge my request and have a quick look at the Read Within service, which is provided by Google so that people can see the contents and read a bit of a book before buying it. Of course I would like sales, but in this particular case I sought only input on the content of my two books. Five or ten minutes reading at worst, then a note with a constructive observation.
In addition, I later asked for advice and input on the content of my weekday blogs. Again, asking for a couple of moments from people in my network to look at a blog or two and tell me if there was anything I could do to make them more attractive to potential readers. Or even to tell me to stop!
Three likes, from personal friends. That was it. My gratitude to my friends.
442 connections, three likes from friends.
No advice whatsoever.
I implied in an earlier post that as a time manager student, writer and blogger I was concerned that I was not getting any return on the effort I was putting into LinkedIn. In fact, that was one of the posts requesting assistance that nobody acknowledged.
I find it ironic that in a time when helping is ‘the thing’, a request from someone that people have deliberately connected with for some reason (reasons sought before but to no avail), isn’t worth a couple of minutes of their time and expertise. Or even the instant-taking click of a like or share.
Those of you who sought me out – Why did you connect?
On the other foot, so to speak, I have provided input to others for free where my experience was of use. This resulted from a constructive comment by me on someone’s post which resulted in their sending me a DM request, which was followed with a 30-odd minute telephone call where I was able to provide some experiential knowledge. You’re welcome, VP. I’ve also attended seminars and webinars publicised through this page.
But LinkedIn has not served me in return.
I’ve heard it said at network breakfasts that you have to go many times to get any interest in your services. That’s to sell, mind. My blog posts are free, even if they occasionally contain links to Amazon.
But I’m afraid 5 years of posting to no effect means I am now going to spend 3½ hours a week finding and doing something more productive.
If you want to contact me for advice or help, please DM me – I’m not closing the account but it is now dormant. Poke me if you need me.
Or call me on 07531 177201. I’m available a lot.
If you’ve read this far, let me know.