ben shapiro, branding, congruence, go woke go broke, integrity, knowles, marketing, principles, sjw, social justice warrior, values, wokeism
I’d be interested in your response.
I suspect there are two directions in which readers’ minds travelled when they read that question. For some, and not necessarily for bad reasons, their minds went to their financial status. Their answer may have been ‘none of your business’, but since that wasn’t my motive it doesn’t matter. Others would have proudly stated their net worth, the value of their possessions and the consequences of their life’s work, their inheritance, their future anticipated wealth. A figure, preceded by their currency of choice’s symbol, be it £, $or €.
But that’s not what I asked, even if the words implied it. What I meant is…
“What are YOU worth?”
To put it another way – what is the price of your personal integrity? What boundaries are you willing to cross, and what borders represent the spot where you will fight and die – metaphorically, perhaps even literally?
And, perhaps more to the point, just how firm are they? Which, if any, are a bit rubbery depending on the circumstances? Which values might bend in the wind? And..
Have you bent any, already?
I’m not talking about other people’s values and standards – for example, those imposed upon you since you entered a profession, association, relationship or otherwise. (For example, where the ethical standards you subscribed to have now changed with the influence of excessive political correctness, as opposed to reasonable adjustments which probably didn’t contravene your values in any case?)
I’m writing specifically about whether – or not – you follow the advice of a US politician who reportedly stated, “I have a firm set of principles by which resolutely stand, but if necessary I can change them.”
That is your true ‘value’. Whether you are willing to stand by your principles in the face of challenge, or excuse a failure to do so. Not money. Integrity.
Perhaps – and now I get truly controversial – you have another form of incongruence which I perceive (I could be wrong so I am being careful with my words) exists in the world today.
I am thoroughly bored with the virtue-signalling I see around me. People who have never given a monkey’s about ‘social justice’ now routinely reposting and liking SJW memes. Celebrating things they never celebrated before. Companies banging on about social justice, when really all they want to do is sell stuff. And, more often than not, failing to recognise that if there’s one thing people really know about their motives, based on the evidence around them, is that it is Profit, not Principles that direct their spouting.
I firmly agree that people should absolutely stand by the values in which they truly believe. I might not like Greta’s approach, and I question its psycho-sociological origins, but at least she believes in what she is doing, and is doing what she believes in.
But don’t pretend to stand by Values imposed upon you by others, because you’re afraid to either oppose, or at least be neutral about them. Stand by them if you believe in them, but don’t pretend you give a toss when you really don’t. Or worse, if you do so only because you fear being seen to question them.
It’s a Circle of Influence ‘thing’. If you think that reposting and liking woke posts makes you a good person, stop and take a good hard look at yourself. You’ve stood for nothing. You haven’t put yourself at risk in any capacity. You haven’t demonstrated the vulnerability that true congruence can represent. Worse still (for the particularly vociferous), the manner in which you intolerantly oppose what you perceive to be ‘intolerance’ says more about you than you think. You’ve pandered. You’re wearing a badge someone else paid for.
And people can see it. They see behind your fearful façade.
And that, readers, is how they know your true value. Your character speaks louder than your reposted memes.
Think on that.