I write regularly for LinkedIn, the professional Facebook. (Although the lines continue to blur….) Owing to the fact I will not pay LinkedIn £30 a month for services I won’t use, I suspect that what I am writing isn’t getting the airtime my magnificence deserves. Alternatively, sobering as it is, I might equally have to accept that what I am writing isn’t being read – not for any particular reason, but perhaps for no better reason that people haven’t the time.

My ego says, “Why bother, then?” BUT the Third Resolution requires me to provide that service in any case. And it occurred to me this week that the simple truth, for an individual as much as a business is – you can’t force people to subscribe to your services.

You can market, you can advertise (different, apparently), you can beg and cajole, but no-one can be forced to accept what you have on offer, even if HMG is moving slowly from ask to cajole to enforce in terms of the vaccine. (Conspiracy, moi?)

Particularly if you can’t convince them that they need what you’re offering. (Although convincing people they need something that costs more than they earn is whole other level of begging.)

Which I think is odd, because – and I’m going out on a limb here – most people know that they could be better than they are. We can all be better, and we all know it. But we pretend otherwise, and we certainly (and in monetary terms, perhaps justifiably) resist investing money and time in closing the Gap between what and where we are, and what and who we want to be.

Some people – yes, you know someone like it – would even violently (verbally or physically) fight anyone who suggests they could be calmer, more restrained individuals.

How big is YOUR Gap – the distance between your current emotional, physical, financial, spiritual and mental state, and your ideal? I digress. Mull over that question  later but, for now, let me get back on point.

Despite the fact that people don’t want your services today, or ever, there is great personal gain in carrying on trying. In maintaining professional and personal relevance, in keeping up with technologies and thinking in your field.

(Did you know, all thought leaders pretty much think what their predecessors have thought? They just put it differently. Fair dos, so do I.)

If you do that, the moment you are called upon to provide a service – you’re ready. You’re not embarrassed by ‘having to look something up’, to buying some piece of kit that supports your efforts.

As you may be aware, I teach advanced driving. You may appreciate that for the past 18 months that hasn’t been possible. So rust could set in. meanwhile, my qualification to do that is up for renewal next week. In preparation for that, I figured that I would hit the books and prepare. So I did.

And I discovered that I knew it for the simple reason that I practice it. It’s not just something I teach, it’s something I do. As I read the books I realised ‘I know this stuff’ because I review it constantly, not just before an examination process. (In fact, three years ago I got a call from a tester about a due retest, and he said, “How about tomorrow?” I was ready. I just drove as I now routinely drive. It wasn’t an exam as much as it was a demo.)

Keep up your service standards. You may get the opportunity to provide them sooner than you expect.

For more on this subject, read The Three Resolutions, available at AMAZON in paperback and Kindle formats.