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You are familiar with the expression Win-Win, are you not? It’s a management go-to term when you are engaged in some kind of negotiation. Of course, in most negotiations the term is interpreted to mean that ‘I will win most and you will win some’. For example, the nice double-glazing salesman my father played, whose opening gambit for doing our whole house was £10,000, but when he wasn’t getting anywhere with that dropped straight to £6,000, at which my Dad suggested the salesman had (a) just tried to con £4k out of him and (b) better leave while he still could.

Another example – when someone with a purpose on television says ‘we need a debate’ may imply they are seeking a win-win solution to the issue at hand, but what they really mean is they want a debate where the other side does what they want done. My evidence – politicians stating that the other side should ‘show leadership’ by doing what they’re told.

Readers of the classic Seven Habits of Highly Effective People will know that a true Win-Win means that both sides seek out a solution that is better than either of them foresaw when they began the relationship, or they just don’t do the deal. That takes courage and consideration – the courage to stand for what you believe while also being considerate of the other’s needs and perspectives. It’s not surrender – it’s a deeper discussion.

It also means applying all of the Three Resolutions. It takes self-discipline to not blindly default into seeking what you want at the other’s expense, and it means denying yourself your initial victory in preference for consciously seeking a better one. It takes character (knowing what you value and being unwilling to compromise your principles) and competence (specifically the intellectual capacity to negotiate, to understand conceptually within the practices and legalities which cover the matter at hand, and the technical ability to do what is agreed). And it requires that you know your purpose and are willing to serve the other party and their stakeholders as much as you wish to serve your own.

This isn’t just a business related idea. This applies to all interpersonal transactions, from deciding on a family holiday to getting a stubborn teenager to clean her room. (That adjective was redundant, really, wasn’t it? They’re all stubborn.)

It means being proactive. It requires a momentary pause between the stimulus of getting your needs met and starting to demand them, instead using the pause to ask ‘how important is this relationship’? It means deciding that you want to consider your ultimate objective from the broader perspective of a whole-life view and any future dealings. It means giving thought to how you want the project to progress, and whether carrying it through is ethical, and won’t compromise your values and external principles.

Nope. Negotiating from a desire for all involved to benefit is definitely not easy. But it all starts with your being the kind of individual who is conscious of the above principles, and sufficiently proactive as to notice when they need to be applied. Instead of jumping straight to the default ‘win’ programming that we tend to adopt as we grow up – and learn from our ‘betters’.

Next time you want something that involves someone else, ask yourself – “Am I disciplined, congruent, competent and service-orientated enough to take the time to find out how I can be a part of making this a mutually beneficial project?”

If the answer is No, even in the moment, then decide to wait until you are.

The results will be truly extraordinary.

For more on The Three Resolutions, got to Amazon and buy the book.