Why did you pick up a personal development book?

You are on Amazon or you are in a bookshop, searching in the business or self-help section for one of a few reasons.

• You’ve tripped over it by mistake. Could be serendipitous, and you’ve accidentally discovered something that piques your interest.
• You have recently been introduced to the concept of personal development and are exploring available options. You are looking to be better than you perceive you are. This is your first foray in the well of wisdom. Good luck. There’s plenty to see, here.
• This isn’t your first self-help book. You are an avid reader of this kind of material. You’re addicted to researching the solutions that all your previous reading hasn’t provided. I feel your pain, because I have been there. Like me, you’re into ‘shelf-development’ by accident.
• You are already successful by all ‘normal’ societal measures but there’s something that you either can put your finger on and you think an answer might be found within these pages, or you can’t put your finder on ‘it’ and you hope to realise what it is as you progress through the chapters. You’d be surprised how many potential readers come under this description.

But do you want to buy and read it, yet? No?

Let’s explore further.

Do you know someone who you think represents your ideal? And why do you think that person is your ‘ideal’?

I had someone in mind when I wrote that question. He was a consummate professional, arguably a leader in his field even though when I really knew him he held low rank in the organisation for which we both worked. He was at the same time one of the most caring supervisors and individuals I had ever known. His name is Russ. I hope you know someone like that.

If you really study people like Russ, you will notice certain things. You’d probably notice that they possess six character traits, and in my book The Three Resolutions I argue that those six traits come under three pairings. Mastery of those pairings will enable you to emulate your ideal and thus become someone else’s representation of ‘great’. Oddly enough, if you look at disgraced celebrities and politicians you will notice the lack of some or more of the same six character traits that make for true greatness.

Do you want to know what they are? Better still, do you want to possess them yourself? Good. But wait a little longer before making the commitment.

What if I said this was a book on ‘the simple, quick way to success?’ Would you buy it then? I certainly hope not.

We should all strive to be the best at what we can do. That is the objective of much of the personal development literature out there, but I think there is one problem with a lot of it.

A lot of the books have a tendency to over-promises and under-deliver. They offer ‘massive’ success, ‘greatness’, an ideal that is all too often defined as rich, famous and accompanied by the lifestyle of millionaires. Which is not to say that isn’t a worthy ambition and that you should never, ever pursue such a goal.

Unfortunately, the sad, sobering truth is that we can’t all be at the top of our respective field, even if we can strive towards that goal. We can’t all be celebrities because don’t all have voices like Katherine Jenkins or Andrea Bocelli, we can’t all act like George Clooney or Tom Hanks, and we can’t all write like J.K. Rowling and Lee Child. We can’t all be immensely rich because there’d be no-one left to do the work that we do. Economics would make all millionaires ‘poor’ if that was even possible. We can’t all run the organisation we work for, because there’d be nobody in the shop floor making the widgets we need to sell in order to pay our salaries.

Which is not to say we can’t try. And I will argue that we all have an inkling of what is required, but many of us tend to avoid actually doing it.

The six character traits under the three ‘headings’ are easy to understand, I assure you. The challenge is that they can be surprisingly hard to do. True greatness doesn’t come about through just pottering at something – it takes some effort, at least. I can’t make it easier to do, sorry and all that. Any author/ trainer/coach who says s/he can, is a liar. A charlatan. A snake-oil salesman.

But what I can do is make it easier to understand the traits, systematically help you see how they inter-relate, and motivate you to do something about what you discover.

Are you willing to consider doing that? To putting in the effort to understand and then actively apply what you read?

Still not convinced? Okay, let me try another tack. What if you don’t buy this book, don’t study its content and leave your success to accident, to other people’s design, or to fortune? What do you think will happen? Could you win a lottery if you haven’t bought a ticket? Can you get a job you haven’t applied for? Can you have a beautiful garden you don’t plant, nurture and maintain? In fact, can you get anything meaningful without taking action towards that end? Without at least doing something? Everything in life requires input if we are going to get output. Everything.

The fact is that while there’s not enough room for everyone to be at the top because the bar is always rising (and what represents talent changes with the mood of the client!), there is no need to be despondent because there is one thing at which we can be best, and once we achieve that we can all have the potential to go for the bigger things.

The one thing at which you can be great is – being the real, best, most competent, nice, disciplined, healthy, slim, helpful, dutiful and ultimately Russ-like ‘you’.

And that’s where The Three Resolutions come in. I invite you to read about them while you’re stuck indoors – and before you’re set free and accidentally default to how things were before.